One week of training is free!

Online course: SMM training from Zero to Middle

  • Work with real projects.
  • Feedback from teachers.
  • Teach what helps you earn.
  • More than 50 hours of practice and a minimum of theory.
  • Support during training and employment.
  • We teach everything in one course: no need to pay for additional classes.
  • International level certificate, which will help in employment.
Learn more about the course
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SMM courses that teach how to earn income

We’ll help you understand how to make money through a unified promotion strategy. You will receive knowledge that will help you earn income in social networks.

After the training, you will be able to:

  • Develop an effective strategy for making money.
  • Create content that subscribers will be happy to forward to their friends.
  • Create packaging that compels customers to make a purchase.
  • Come up with creative ideas for promotion.
  • Perform targeting ads on social networks such as OK, Facebook and so on.
  • Sell your services.
Trial lesson

YOUR TRAINING WILL BEGIN

INTERNET MARKETING + SMM
42 stream
When
13.07 – 12.10.2022,
Wednesday, 19:00
Duration
3 months
Once a week (50 hours)
43 stream
When
01.08. – 31.10.2022,
Monday, 7:00 p.m.
Duration
3 months
Once a week (50 hours)
44 stream
When
16.08. – 15.11.2022
Tuesday, 7:00 p.m.
Duration
3 months
Once a week (50 hours)
Change your life in

About Us

Allow me to introduce myself. I am Andrei Gusarov. I have been developing the GUSAROV Internet Marketing Agency for 10.5 years. In my own experience mastered the skills, which I am sharing with you.

The course is based on entrepreneurial needs, it will contribute to the effective work in a dynamic mode. You can join us on social networks. We have our own YouTube channel, where we regularly post content that distracts from the events of February and March.

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Whom it suits

The SMM course is suitable for learning only for those who understand that social networks are not only about liking cats, but also about buying.

An SMM specialist is a person who makes a profit, not a person who wishes everyone a good morning and Happy New Year!

Students

Everyone knows that the main emphasis in higher education is on theoretical knowledge, which has little to do with real life. If you don’t want to spend 5 years of your life on this, then our online course is exactly for you. In just 3.5 months of training with us, you will learn how the actual situation in today’s Internet marketing.

Those who are looking for something new

Over time, many people think about trying their hand at another field of work. If you have your sights set on social media and want to become a freelancer, our online course is the perfect first step toward realizing your dream.

Marketers

Do you have experience as a marketer and want to structure your existing knowledge? Our course will also help you do that. Not only will you be able to systematize already familiar concepts and terms, but also learn complete and up-to-date information about this field.

Businessmen

If you want to understand what your marketer is talking about, just take our online course. Thanks to this you will learn to distinguish between professionals and scammers. In addition, the training will allow you to correctly assess the adequacy of the cost of the specialist’s services. You will also be able to understand how effectively your marketer works.

Moms on maternity leave

When caring for a young child, it is extremely difficult to find a comfortable job. An SMM specialist is one of the few exceptions. This kind of earning will allow you to spend enough time at home and also earn a decent wage.

Training is provided at the company’s expense!

Download a letter to the director

How does an online marketing course work?

You carry out a study of the topics of the block:
  • 50 hours of training;
  • Actual video tutorials for online marketers on the essentials;
Performing tasks
  • Practice everything we’ve practiced in class
  • comfortable pace of work and access to lectures at any time
Working with a mentor
  • Quality checking of assignments and constant feedback
  • discussion of difficult moments, answering questions in private chat
Defending your thesis
  • Complete your portfolio with your thesis
  • receive a certificate of successful course completion

Our students’ notes

On the course, each student maintains his or her own outline. With this approach, knowledge cannot fail to be absorbed!

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Program to help you achieve your goals

Online lectures and assignments are waiting for you, the completion of which can equate to a year of work.

1-5 SMM (24 hours)
Module 1: Introduction to SMM. Strategy in SMM. Positioning.
  • Questions and topics
  • Module terms
  • What is SMM
  • Goals and objectives of SMM
  • The main competencies of an SMM-specialist
  • How does marketing in social networks work
  • What a marketing strategy consists of
  • How to segment the audience
  • What is positioning
  • How to create a positioning
  • SMM
  • Traffic
  • CPM
  • CTR
  • CPA
  • CPL
  • The post
  • CA analysis
  • Product analysis
  • CJM
  • CTA
  • Offer

After completing the module you will structure your knowledge in the field of SMM, learn the basic steps and learn about the basic principles of advertising in social networks.

Assessment of the module by students:

9.4
Show reviews

Today was the first lesson on the smm course. It was interesting to learn about the statistics of the popularity of social networks in Belarus, now I will focus not on one network, but I will develop content on other networks. Social networks have opened on the other hand. It is not only the publication of posts and their promotion, this is a huge work which needs to be constantly improved. Particular attention was paid to examples and to real Belarusian projects. Well done! I don’t regret that I chose to take the smm course online.

Previously, I assumed that the training of an smm specialist was only related to content and advertising, but smm is an in-depth analysis of various indicators. It was interesting to hear about existing strategies in advertising. It was helpful to learn what stages a client goes through in the sales funnel and what tools can be used at each step. I don’t regret that I chose Gusarov’s courses as my first smm training.

A month ago it occurred to me that I wanted to take smm courses online. Of all the variety of courses Hussar was one of the best. SMM courses are a new area for me, I had never before encountered either smm training or internet marketing all the more so. For myself, I discovered many new concepts, resources and tools. I learned that the work of cm cm cm can be evaluated and how to evaluate too, I learned that there are paid and free promotion methods. It was interesting to learn that Odnoklassniki and VK are still alive and that many services, used for Facebook and Instagram, are still working there. I think that with such a serious approach to learning smm, we will all come out great professionals!

Module 2: Designing an Instagram account. Personal and public Facebook page. Multi-links and Highlights
  • Questions and topics
  • Module terms
  • What is a name and a username
  • Basic creation mistakes
  • Account Registration
  • What is a personal Facebook page and how to keep it
  • How to create a Facebook business page
  • How to link a Facebook business page to Instagram
  • What is a multilink
  • What are highlighters and what sections should be in a commercial account
  • Avatar
  • Highlights
  • Posted by
  • Profile Description
  • Account Center
  • Multilink

You will learn about all types of SMM strategies and content, you will be able to create a content plan and learn how to use services to work with SMM.

Assessment of the module by students:

9.2
Show reviews

Every business owner who has a website and social networking needs smm courses. Personally, I found it very useful to learn how to properly and competently analyze the target audience, and what criteria it is most important to pay attention to. It is very important and useful to know about the content that is posted on the page in their social networks. Today we learned about the golden formula, how it is formed, the types of content, as well as how and when to post it. Now I will work with a content plan, so the results will go faster. I will know how to optimize my networks after taking the smm specialist courses.

With each lesson I begin to understand that smm courses and training smm specialist is not so simple, but very interesting. It turns out that swot analysis, competitor analysis is used in the work of cmm, as well as in the work of a marketer. It was interesting to get to know www.similarweb.com, publer.pro and popsters.ru.

SMM courses are the second courses that are related to Internet sites. Now I have decided to take Gusarov’s courses in their entirety. This is my second smm course. Today’s lesson gives a lot of useful information, which was not previously present in my previous smm training. You understand what the work of an smm specialist is, what he does and how the work is done. In addition to analyzing the market and the target audience, you need to warm up the client. Thank you for providing programs and services to work with in smm training.

Module 3. Content Marketing
  • Questions and topics
  • Module terms
  • What is content, types of content
  • What is a reference and where to find them
  • How to use statistics and what to record
  • Who are subscribers and subscriptions
  • What are rubrics
  • Correlation of content rubrics
    What are the mechanics of engagement
  • How to create stylish content
  • TOR to the designer
  • Rules, types, kinds, numbers of stories
  • Types of texts
  • Where and how to use triggers
  • What is a hashtag and how to use it
  • Booster
  • Ribbon
  • Stories
  • Hashtags
  • Content plan
  • IGTV
  • UGC content
  • Repost
  • Likes

Learn sales copywriting and all the social media activities that will help attract and retain potential customers for your brand.

Assessment of the module by students:

9.5
Show reviews

Previously I took a course on contextual advertising, and now I decided to take smm training. As always, many thanks to the teachers for the feedback. Each question is answered very quickly, the main thing is not to keep silent and everything that is not clear to ask. What I like about this smm course is that at each new lesson we repeat the previous lessons, which prevents us from forgetting the previous material. While earlier we learned about content analysis and type of content, today the topic of customer coming to the company page was touched upon. For me it is interesting to learn about the selling formula of the post, how to form the perfect text, what styles to use when writing.

Online smm courses that don’t let you get bored! Today’s class focused on content, how to write posts and how to write a sales test. Gave formulas that can bring publications to the top. Told about mistakes that can be made when writing text. Gave an overview of services that help you quickly check your text.

Today at the lesson on the course on cm for me from the new information was how to use viral content in the promotion of social networks and in general, what it is. I haven’t used it in my work before, so now I need to try it out on my own content. And it’s also very interesting to learn what sm is and how it differs from sm. The special plus of all the lessons in teaching cm is that they give many examples, an overview of articles, groups, books and, of course, many services to work with.

Module 4. Targeted advertising in Instagram, Facebook and VK
  • Questions and topics
  • Module terms
  • What’s the difference between ADS Manager and Business Manager
  • Audiences in targeting settings
  • The components of an ad
  • Creativity and its goals
  • Causes of blocking
  • Setting up targeted ads
  • Facebook ADS
  • ВК

In this module, we’ll use examples to break down how SMM-strategy and targeting work. We’ll understand query parsing and learn the basics of targeting.

Assessment of the module by students:

9.5
Show reviews

Previously I took a course on contextual advertising, and now I decided to take smm training. As always, many thanks to the teachers for the feedback. Each question is answered very quickly, the main thing is not to keep silent and everything that is not clear to ask. What I like about this smm course is that at each new lesson we repeat the previous lessons, which prevents us from forgetting the previous material. While earlier we learned about content analysis and type of content, today the topic of customer coming to the company page was touched upon. For me it is interesting to learn about the selling formula of the post, how to form the perfect text, what styles to use when writing.

Online smm courses that don’t let you get bored! Today’s lesson focused on content, how to write posts and how to write a sales test. Gave formulas that can bring publications to the top. Told about mistakes that can be made when writing text. Gave an overview of services that help you quickly check your text.

Today at the lesson on the course on cm for me from the new information was how to use viral content in the promotion of social networks and in general, what it is. I haven’t used it in my work before, so now I need to try it out on my own content. And it’s also very interesting to learn what sm is and how it differs from sm. The special plus of all the lessons in teaching cm is that they give many examples, an overview of articles, groups, books and, of course, many services to work with.

Module 5. Working with bloggers. Mailing list in Direct. Analytics
  • Questions and topics
  • Module terms
  • The benefits of working with bloggers
  • Algorithm and strategies for working with bloggers
  • Benefits of mailing lists in Direct
  • The main mistakes of mailing lists
  • How to improve performance in the advertising cabinet
  • Advertising in VK
  • Facebook ADS
  • ВК

You will be able to set up advertising campaigns for Facebook and Instagram.

Assessment of the module by students:

9.5
Show reviews

Today we set up the RC in Instagram. The teacher Veronica is just a professional in her field. I realized that there were a lot of gaps and lack of consistency in understanding the advertising and the mechanics of interaction with the audience. With each new lesson I come to understand that smm training is at the highest level. Even if you have no experience and skills in this area, I can say with confidence that you will not regret it.

A lot of emotions from the lesson 🙂 I can not say that this lesson was easy for me. There were difficulties with the creation of creativity. I faced it for the first time. I thought I would not cope with the d / z, because there was not enough of the CREATIVE, because I am not creative. Thanks a lot, not a single question went unanswered.

Very informative activity. I liked the information about the pixel and its possibilities. It was an interesting discovery for me. I found out that Facebook is a very tolerant friend and settings need to be made very carefully, so as not to get stuck in the block forever. The great advantage is that the knowledge obtained immediately tested in a real product. My product is “courses on smm. The instructor, Veronica is very attentive, gives detailed answers to any questions. I can say that she takes me by the hand throughout the entire training. Accessibly explained the difficult things, all with problems, examples and a detailed check of homework. Thank you!)

Module 6. TikTok. Creating an account in TikTok
  • Questions and topics
  • Module terms
  • The TikTok phenomenon
  • Audience spillovers to other sites
  • How to fill your niche
  • Account creation and design
  • How to protect your account
  • Profile analytics
  • Recommendations (rivers)
  • Virality
  • Storyboarding
  • Challenges
  • Vines

Assessment of the module by students:

9.5
Show reviews

I want to express my delight at the lesson on setting up RCs in VK. To date, no one has so logically, mathematically structured work in RC, work with rates, with bases. I have always wanted a logical explanation of all the actions, but I could not hear any clear answers from anyone. Veronica explained everything in detail, thank you! There was no water in the course, only valuable and useful information. I am very happy with it.

I liked the VC class. I want to leave a review without waiting for the end of the course. An interesting discovery for me was VK, it turns out that it was written off the books for nothing. There are also leads, at very nice prices (here, a little depends on your skill set). The only difficulty was in the selection of keywords, I had too general a phrase for my product, but Veronica quickly explained everything and helped me correct it. Even without getting to the end, I can say with certainty that the courses on smm are very cool! Thanks for the valuable experience and knowledge.

1-6 Internet marketing (26 hours)
Module 1: Introduction to Internet Marketing
  • Questions and topics
  • Module terms
  • What is marketing and what is not marketing
  • Figures in marketing
  • Basic tools of a marketer
  • Marketing Complex 5P, 6P
  • Marketplace. Basic types of the market.
  • The components of the market: demand, supply, profit
  • Types of users on the Internet
  • Marketing
  • SEO
  • Media advertising
  • Contextual advertising
  • Viral marketing
  • CTR (Click Through Rate)
  • CPC (Cost Per Click)
  • User (click)
  • Conversion / Lead
  • Cost per lead (target price)
  • CR – (Conversion) Conversion
  • B2B and B2C
  • Demand generated and not generated
  • Offer
  • Profit
  • Infantile user
  • Constitutional-limited user
  • Established user

Already after the first module, you will be able to compile a CP and determine the strategy for working with the consumer in your niche.

Assessment of the module by students:

9.4
Show reviews

And I decided to start training in marketing at edugusarov.At the first class I was shocked. I did not understand anything, this was a new field for me, I learned the basic terms and definitions in marketing. I enjoyed my time with Andrei Gusarov.

Module 2. Target audience
  • Questions and topics
  • Module terms
  • What is the target audience
  • Segmentation and segmentation methods
  • CA analysis methods
  • Who your customer is, what problem they’re trying to solve and how they’re trying to solve it
  • Character Method. Building a character map
  • The product, the value of the product
  • Mapping a product with the Xmind service
  • Target audience (TA)
  • CJM – Customer Journey Map
  • CustDev – Customer Development
  • Segmentation
  • 5 W method
  • LTV method
  • Explicit Value.
  • Implicit Value.

Learn how to identify your target audience, master Xmind, and map your character and product.

Assessment of the module by students:

9.4
Show reviews

Today was the second lesson.parsed, what is the audience, made a map of the character and product.got good, clear guidelines in the profession, I know where you can grow and about how.got specific skills in theory, the opportunity to practice.I will again review to consolidate the material.Many tools are already in use.

Module 3. Product. CJM. Contact points.
  • Questions and topics
  • Module terms
  • CJM. Contact points.
  • What is CJM ?
  • What are contact points?
  • How to build a CJM ?
  • SMART goal setting
  • CJM
  • Contact Points
  • PR
  • Chat bot
  • Advertising (context, SEO, targeting)
  • Email newsletter
  • Warming funnel
  • Funnel of leads
  • Sales funnel
  • SMART Method
  • Net Promoter Score Index

In this module you will learn how to build a CJM – customer journey map, establish contact points with your user and make business development goals using SMART criteria.

Assessment of the module by students:

9.7
Show reviews

The course online marketer for a long time gave me no peace, as soon as possible, I went straight away and did not regret Today is the third day. I have learned what is CJM, set goals for SMART. everything is still complicated)) but, the program of the course, the material and its presentation above all expectations. i have studied on many different platforms, here the treatment of students as students, not as an account that bought the course. everything is very detailed, practical, understandable and the teaching method is excellent

Module 4. Assessing the profitability of a niche. Unit Economics
  • Questions and topics
  • Module terms
  • How to calculate profitability
  • Sales conversion, average check
  • Decomposition
  • Click-through rate prediction method
  • What is unit economy
  • Profitability
  • Sales conversion (CR 2)
  • Average ticket (AvPrix)
  • ROI (Return of investment)
  • Decomposition
  • Super high frequency (HF) and high frequency (HF) queries

Learn how to make a forecasting model and estimate profitability. Get an idea of the key indicators in the unit economy and the regularities between them.

Assessment of the module by students:

9.2
Show reviews

Learn how to make a forecasting model and estimate profitability. Get an idea of the key indicators in the unit economy and the regularities between them.

Module 5. Market and competitor analysis
  • Questions and topics
  • Module terms
  • Market and competitor analysis
  • SWOT analysis
  • Venn Diagram
  • Data Collection Tools
  • Traffic
  • SWOT analysis
  • Venn diagram
  • Semantic kernel
  • PEST analysis

Learn how to select the right criteria for competitor analysis, make a table “Visual”, grading scale, competitor analysis.

Assessment of the module by students:

9.2
Show reviews

Today we analyzed the market and competitors.We studied new tools for me.The course is certainly excellent with lots of examples and practical exercises.It allows you to feel the tools and their application.Does it take much time? If you work through the homework, yes..The information is very accessible and detailed.A special thanks to Andrew Gusarov.Very inspiring.Before me opened a huge window of opportunity.

Module 6. Competitor analysis in social networks
  • Questions and topics
  • Module terms
  • What is a trend
  • Characteristics of a niche (seasonality, which stage of a trend it is in)
  • Using Wordstat, Google Trends, Popsters for competitive analysis
  • Analysis of competitors on YouTube
  • Trend (upward, outward or stagnant trend).
  • Seasonality
  • Related product
  • Site Footer

Learn how to conduct a comparative analysis of competitors in social networks with the help of services. Learn about interesting tricks for promoting your product.

Assessment of the module by students:

9.4
Show reviews

I decided to take a marketing training course with Andrey Gusarov to refresh and systematize my knowledge. The fifth lesson today – the bomb) analyzed competitors in social networks, met with new tools such as Wordstat, Popsters, Google trends.

Module 7. Sales funnels
  • Questions and topics
  • Module terms
  • What are sales funnels and how to create them
  • When a funnel will be effective
  • Principles of funnels
  • Leadmagnet, tripwire, main product, key element of funnel
  • What tasks advertising performs
  • KEV
  • Lead magnet
  • Tripwire
  • (Core Product) Core Product
  • Sales funnel
  • Funnel segmentation
  • Landing

Clearly understand the basic steps of working with a client, and learn how to create a strong EQ. You will be able to build a funnel for your business.

Assessment of the module by students:

10
Show reviews

The courses in Edugusarov-internet marketer training I like every day more and more, the information gradually falls into place. Each topic covered in depth. Today I understand what is the “sales funnel”, the principles of its work. Andrew clearly explained everything and answered all the questions, even the “stupidest”.

Module 8. Matrix Analysis. Frameworks
  • Questions and topics
  • Module terms
  • Frameworks and strategies for using them
  • AARRR and RARRA frameworks
  • JTBD concept
  • Quality Function Deployment. Using QFD. Build order
  • Marketing RDB method
  • framework
  • “Pirate Metrics.”
  • AARRR and RARRA
  • JTBD concept
  • QFD
  • RDB method

Analyze the preferences of your customers, objectively assess the advantages and disadvantages of your product.

Assessment of the module by students:

9.6
Show reviews

I decided to learn a new profession, signed up for a course in marketing. The course is difficult, because I did not have any knowledge in this area.сA lot of information, but it is all structured and well thought out. Monday, for example, went through a matrix analysis, frameworks. AARRR, RARRA, JTBD, QFD, RDB-this is not just a set of letters))) Thanks to Andrew Gusarov, who explained everything in clear language.

Module 9. Content marketing. UTP
  • Questions and topics
  • Module terms
  • What is content marketing
  • Channels of information distribution
  • Types of content and requirements for it
  • TPM. Criteria for a successful USP
  • Common mistakes
  • Distribution of users in the network by temperament
  • Choice of strategy for attracting the client
  • Content Marketing
  • UTP
  • User Temperament.
  • Logical, impulsive, aggressive, caring persona.
  • WOW factor

You’ll be able to write a successful sales pitch. Learn to write articles about a product based on its strengths and weaknesses.

Assessment of the module by students:

9.5
Show reviews

The main thing for me-practical benefits and experience that I would have gained much longer and harder.That’s why I came to the course hussars.Finished eighth lesson.We learned how to create a PPM for the client based on the needs and pains,broke down the major mistakes.All very clear.Separately, I want to note that the presence of such motivators as the opportunity to get an internship and the terms of the job discipline and allow you to get into the process completely, to feel immersed in the work.

Module 10. Design and design of the landing page
  • Questions and topics
  • Module terms
  • Basic design principles
  • AIDAS Sales Model
  • The Minto Pyramid
  • The formula of movement to purchase
  • Elements of a landing page
  • Anchors and links within the page
  • Data intake forms
  • How to increase the conversion rate on a landing page
  • Design
  • Typographic
  • Trigger
  • Copywriting
  • Descriptor
  • Logo
  • Header and footer
  • ZERO – block
  • Anchor
  • Data entry forms
  • Domain
  • Https certificate

Learn the basic principles of design and key page elements. Learn the principles of creating a selling website

Assessment of the module by students:

9.5
Show reviews

I recommend edugusarov internet marketing courses to everyone.Every lesson is very useful and interesting.Yesterday we dealt with design and design of landing pages, made a prototype of a landing page in Balsamic.We designed capture forms,main button,triggers,products. The lesson is clearly structured, with examples and useful links in the presentation and appendix of the webinar

Module 11. Quiz. How to get leads
  • Questions and topics
  • Module terms
  • Why do we need a bandwagon and a quiz?
  • What is a quest
  • Types of quizzes
  • Stages of a Quiz Funnel
  • How to make a quiz
  • How to think up triggers
  • Where and how to pick up pictures
  • The constructor for a quiz
  • Quiz
  • Progress Bar
  • Personalization
  • Native format
  • Triggers

You will be able to compose a successful resume, master every stage of media strategy, and learn how to work with objections from clients. Build a successful portfolio for employment.

Assessment of the module by students:

9.5
Module 12. E-mail marketing
  • Questions and topics
  • Module terms
  • What is E-mail Marketing
  • Gathering the base for E-mail newsletters
  • Segmentation of the base
  • Types of mailings
  • KPI. Tips for achieving it
  • Reputation of the sender
  • Services for E-mailing
  • E-mail marketing.
  • Segmentation
  • Transactional and triggered mailings.
  • KPI
  • Sender Reputation

Learn how to do segmentation in e-mail marketing, develop a strategy and make a chain of letters for each segment.

Assessment of the module by students:

9.5
Show reviews

I finished my marketing studies at Edugusarov.Such knowledge you won’t get anywhere else.They not only explain simple truths, but give full knowledge to start in a new profession.At the last lesson we understood email marketing, learned the basic services for mailings,learned to develop a strategy,make a chain for letters.Too bad that time flew by so quickly.

Module 13. Lesson Bonus! The rules of good manners as a marketer
  • Questions and topics
  • Module terms
  • How to write a resume
  • Preparing to communicate with clients
  • First meeting, briefing, media planning
  • Project presentation
  • Key points of concern for the client
  • Briffing
  • Media planning
  • Objections

Assessment of the module by students:

9.7
1-9 Internship
Block 1: Internet Marketing
  • Questions and topics
  • Competitor analysis with SimilarWeb
  • Packaging (competitor) analysis
  • Prototype or changes to the current site
  • Increase of conversion of the current product (quizzes)
  • Increase of conversion of the current product (chatbots)
  • Creation of a “thank you” page and a bonus for it (lead magnet)
  • A welcome letter in SendPulse, warming up the audience, creating a warming chain
  • Working with Serpstat. Collection of data on competitors in organic output and search advertising. Analysis of the interests / problems of the target audience
  • Seo-optimization of the site
  • Drafting and correction of articles in the service miralinks.ru
Block 2: Contextual advertising
  • Questions and topics
  • The rules of Yandex Direct and Google Ads
  • Collecting semantics and minus words
  • Ad writing
  • Generating leads
  • Loading and customizing ad campaigns
  • Setting up objectives in Google Tag Manager and integration of metrics
  • Creating remarketing lists and setting up remarketing
  • Reporting
  • Training as needed for other campaigns (Dean Search, YouTube ads, smart banners, etc.)
Block 3: SMM
  • Questions and topics
  • Analysis of target audience and needs + product
  • Analysis of competitors
  • Analysis of the account packaging – visuals, highlighters, title, profile description with PPM
  • Decomposition – to calculate the data provided. (sales volume, the required number of leads, advertising budget, profit on purchase, total costs, costs per sale). if these data are not provided, calculate the conversion rate at the funnel stages (conversion to conversion, subscription, sale).
  • Content plan for 12 posts (popsters, etc.)
  • Content plan for 40 posts (mojo, inshot, etc.)
  • Visual designer’s terms of reference for 3 posts (canva, lightroom, facetune, etc.)
  • Contest

Who teaches you

photo_2023-08-25_17-08-07
Course instructor and author
Andrey Gusarov
Director of GUSAROV Marketing Agency
Top 3 speakers in internet marketing in CIS according to Aspeak rating
Mentor of the year as voted by Global Entrepreneurship Week
I was one of the top 30 successful entrepreneurs under 30 (too bad I’m 35 already:)
photo_2023-08-25_17-06-53-2
Course Mentor
Julia Kazarovets
SMM-specialist in EDU GUSAROV.
Runs targeted ads in the CIS and Europe.
Works with budgets of $50 per day and above.

Internship and Employment

After completing the course, we are happy to take yesterday’s students for internships with our agency. To date, 435 people have already completed an internship and come out ready to work. What awaits you in an internship?

Internship Program:
Internship in Internet marketing (1 month)
  1. Competitor analysis with SimilarWeb
  2. Packaging (competitor) analysis
  3. Prototype or changes to the current site
  4. Increase of conversion of the current product (quizzes)
  5. Increase of conversion of the current product (chatbots)
  6. Creation of a “thank you” page and a bonus for it (lead magnet)
  7. A welcome letter in SendPulse, warming up the audience, creating a warming chain
  8. Working with Serpstat. Collection of data on competitors in organic output and search advertising. Analysis of the interests / problems of the target audience
  9. Seo-optimization of the site
  10. Drafting and correction of articles in the service miralinks.ru
Contextual advertising internship (1 month)
  1. The rules of Yandex Direct and Google Ads
  2. Collecting semantics and minus words
  3. Ad writing
  4. Generating leads
  5. Loading and customizing ad campaigns
  6. Setting up objectives in Google Tag Manager and integration of metrics
  7. Creating remarketing lists and setting up remarketing
  8. Reporting
  9. Training as needed for other campaigns (Dean Search, YouTube ads, Facebook, smart-banners, etc.)
SMM internship (15 days)
  1. Analysis of target audience and needs + product – 1 day
  2. Analysis of competitors – 3 days
  3. Analysis of the account package – visuals, highlighters, title, profile description with UTP – 1 day
  4. Decomposition – calculate on the basis of the data provided. (sales volume, the required number of leads, advertising budget, profit on purchase, total costs, costs per sale). if these data are not given, then calculate the conversion rate at the funnel stages (conversion to conversion, subscription, sale) – 2 days
  5. Content plan for 12 posts (popsters, etc.) – 2 days
  6. Content plan for 40 posts (mojo, inshot, etc.) – 2 days
  7. Designer’s terms of reference for 3 posts (canva, lightroom, facetune, etc.) – 2 days
  8. Contest – 2 days
  9. Total = 15 working days
And if you want more…

…we will help you put together a portfolio and a relevant CV with advice from a practicing HR. From us you will leave not only a specialist in social media advertising, but also a marketer who knows how to correctly sell himself, what to offer the company and what is his value to the employer.

SMM specialist salary

Junior ($280 to $540)

Middle (From $540 to $900)

Senior ($900 to $1800)

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SMM Specialist
Salary from: 500 $

Professional Skills:

  • Leading social networks on a turnkey basis
  • Publish and create content on multiple social networks
  • I adjust and optimize targeting
  • I write a content plan
  • I develop SMM promotion strategies
  • I create and design appearance of communities in different social networks
  • Developing layouts for targeting
  • Engage subscribers and keep active in the account
  • I can work with opinion leaders (macro and micro-bloggers)
  • Retargeting
  • Sales funnel in social networks

Student cases in courses

Would you like to do the same?

  • Case 1
  • Case 2
  • Case 3
Kentatex Bedding
100% Number of increased interactions with content
66.6% Increasing the number of covered accounts
40.6% Increasing the number of covered accounts
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Advertising campaign AAuto
55 Number of requests for four days of the advertising campaign
371% Increase the number of accounts covered
293% Increase the number of subscribers to the account
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SMM Case: Promoting an Instagram Account of handmade jewelry
130% Increase the number of subscribers to the account
136% Increased interactions with content
28468 Number of covered accounts
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A few more examples of students

Our students work with the accounts of real clients in the course. We teach how to develop a unified style of account maintenance, make the content bright and individual.

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case

Companies that have trained with us

Representatives of these companies know about the quality of our training. And that’s why they will gladly take our students for internships and employment!

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Fees and cost of SMM courses

Online lectures and assignments are waiting for you, the completion of which can equate to a year of work.

Only SMM Gusarov
  • 28 lessons
  • SMM
  • 4 additional online tutorials
  • 3 online meetings with the instructor
  • Access to the training platform
  • Homework with teacher review
  • Different training formats during the course (tests, webinars, workshops)
  • Access to the Closed Student and Employer Chat on Telegram
  • Certificate
  • Author’s book “TikTok for Dummies” by Andrei Gusarov
  • module on LinkedIn
  • Consultation 24/7 Andrei Gusarov
  • Support for 30 days after the end of the course
  • 12 bonus lessons, including career counseling
  • Recommendation letter and video recommendation from Andrei Gusarov
  • Individual Online Sessions with Teachers
  • Assistance in writing a resume from Andrei Gusarova
Show More Show Less
610 BYN / 240 $
Reserve a seat
SMM Gusarov
  • 57 lessons
  • SMM + Internet marketing in the record
  • 4 additional online tutorials
  • 7 online meetings with faculty
  • Access to the training platform
  • Homework with teacher review
  • Different training formats during the course (tests, webinars, workshops)
  • Access to the Closed Student and Employer Chat on Telegram
  • Certificate
  • Author’s book “TikTok for Dummies” by Andrei Gusarov
  • module on LinkedIn
  • Consultation 24/7 Andrei Gusarov
  • Support for 30 days after the end of the course
  • 12 bonus lessons, including career counseling
  • Recommendation letter and video recommendation from Andrei Gusarov
  • Individual Online Sessions with Teachers
  • Assistance in writing a resume from Andrei Gusarova
Show More Show Less
770 BYN / 304 $
Reserve a seat
  • 57 lessons
  • SMM + Internet marketing
  • 4 additional online tutorials
  • 7 online meetings with faculty
  • Access to the training platform
  • Homework with teacher review
  • Different training formats during the course (tests, webinars, workshops)
  • Access to the Closed Student and Employer Chat on Telegram
  • Certificate
  • Author’s book “TikTok for Dummies” by Andrei Gusarov
  • module on LinkedIn
  • Consultation 24/7 Andrei Gusarov
  • Support for 30 days after the end of the course
  • 12 bonus lessons, including career counseling
  • Recommendation letter and video recommendation from Andrei Gusarov
  • Individual Online Sessions with Teachers
  • Assistance in writing a resume from Andrei Gusarova
Show More Show Less
990 BYN / 390 $
Reserve a seat
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Installment!

We have also negotiated an installment plan with the bank for a long period: 6/10/12/15/18/24/36 months.

Cost: from 33 BYN/months.

Certificates

Certificates to help you find a job:

  1. At the end of the course
  2. Internship
  3. AMOCrm
  4. Video tutorials for top students
  5. International certificate (subject to passing all homework and testing)
    *only for full course: marketing + smm
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Сертификат SMM
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Сертификат об окончании стажировки
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Сертификат за прохождение вводного курса
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Сертификат об окончании курсов
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Сертификат об окончании курсов

Advanced marketing agency GUSAROV

AMOCrm. By video tips for successful students. By international certificate (if all homework and tests are passed).

Our students work with real client accounts during their courses. We teach you how to develop a unified account management style, how to make content bright and individual.

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1st place
Contextual advertising agency in the ranking
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1st place
In the ranking of the agency to promote sites
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1st place
In the ranking of agencies to promote sites
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3rd place
In the ranking of SEO-companies in Belarus
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1st place
In the ranking of the top 50 digital agencies in the baynet
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1st place
In the ranking of SEO-studios

Student Reviews

96 Internet marketing reviews on Google, 17 reviews on Yandex, 17 reviews on Facebook and that’s just for 2021!

  • Facebook
  • Audio

Courses on Internet marketing. Kirill

Courses on Internet marketing. Marina

Courses on Internet marketing. Eugene

Courses on Internet marketing. Natalia

Courses on Internet marketing. Mikhail

Free mini-course on Internet marketing

Let me share a bonus with you: Leave an application and get a three-session mini-course to help you see if you’re ready to get started in Internet marketing.

What does the course include?

  • Three sessions of a total of two hours
  • Introduction to the Internet marketing profession in 2021
  • Secrets about where to start and what to do next
  • Useful picks for Internet marketing newbies

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    Author of the mini-course – Andrei Gusarov
    Director of GUSAROV Marketing Agency
    Top 3 speakers on Internet marketing in the CIS